Communication objectives seek to use IMC tactics to develop and strengthen consumers'
A)affinity for a brand
B)desire to take action with a brand
C)preference for a brand
D)cognitive and affective relationships with a brand

Question

Quizplus · Accepted Answer

Communication objectives aim to enhance consumers' cognitive and affective relationships with a brand by increasing their knowledge, changing attitudes or beliefs, and creating emotional connections. The other options listed are all possible outcomes of achieving these objectives, but they are not the primary objective itself.

Communication Objectives Seek to Use IMC Tactics to Develop and Strengthen