Defining the target market for an IMC campaign is necessary for the following reasons except that
A)budgets for communications tactics are limited
B)multiple stages of the hierarchy of effects model should be emphasized
C)an understanding of the target market affects the design of the message and the channels selected
D)focus may be on only a subset of the firm's total market,so segments to target must be identified

Question

Quizplus · Accepted Answer

Defining the target market is necessary to determine the appropriate message and channels, allocate budgets effectively, and identify specific subsets of the market to focus on. However, the multiple stages of the hierarchy of effects model should be emphasized regardless of the target market, as it is a framework for understanding how consumers respond to marketing communications.

Defining the Target Market for an IMC Campaign Is Necessary