The following are examples of actions from a target market based on a behavioral objective except
A)developing a strong affinity for a sports team
B)attending a sporting event
C)becoming a follower of the team on Twitter
D)visiting a team website

Question

Quizplus · Accepted Answer

Developing a strong affinity for a sports team is not an action that can be directly observed, making it difficult to use as a measurable behavioral objective. The other options listed involve observable actions that can be used as targets for marketing efforts.

The Following Are Examples of Actions from a Target Market