Which technique was likely used to suggest that a customer who wanted to buy a $29 shirt would also be a likely prospect for a cigar humidor.
A) predictive modeling
B) customer segmentation
C) market aggregation
D) recency-frequency-monetary analysis
E) data interpolation

Question

Quizplus · Accepted Answer

Predictive modeling is a data manipulation technique in which marketers try to determine,based on some past set of occurrences,what the odds are that some other occurrence,such as a purchase,will take place.

Which Technique Was Likely Used to Suggest That a Customer