Which of the following is a common CRM marketing database application?
A) campaign management
B) designing targeted marketing communications
C) improving customer service
D) cross-selling other products or services
E) all of these

Question

Quizplus · Accepted Answer

All of these and retaining loyal customers,reinforcing customer purchase decisions,inducing product trial by new customers,and increasing effectiveness of distribution channel marketing are common CRM marketing database applications. See Exhibit 21.3.

Which of the Following Is a Common CRM Marketing Database