The Boston Consulting Group uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units
A)as if each were a separate investment.
B)to establish their worth to society at large.
C)to determine which would be suited for a SWOT analysis.
D)to determine which units are candidates for diversification analysis.
E)to determine which units can be divided into smaller, tactical business units.

Question

Quizplus · Accepted Answer

The Boston Consulting Group uses business portfolio analysis to evaluate each strategic business unit (SBU) as if it were a separate investment. This allows them to identify which SBUs are generating high returns and which SBUs require investment to improve their performance. This approach is similar to how an investor would evaluate a portfolio of stocks or assets.

The Boston Consulting Group Uses Business Portfolio Analysis to Quantify