In a BCG growth-share matrix,a relative market share of 10 × at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor,whereas a relative market share of 0.1 × at the right end of the scale on its horizontal axis means that
A) the SBU has only 10 percent of the share of its average competitor.
B) the SBU has 100 percent of the share of its largest competitor.
C) the growth rate between the SBU and the next largest competitor is actually identical.
D) the SBU has only 10 percent of the share of its largest competitor.
E) the industry growth rate is declining.
Correct Answer:
Verified
Q171: Business portfolio analysis refers to
A) a tool
Q172: The Boston Consulting Group uses business portfolio
Q189: The Boston Consulting Group (BCG) has given
Q189: Strategic business units (SBUs)with a high share
Q191: In the Boston Consulting Group (BCG)model for
Q192: A technique that managers use to categorize
Q194: The Boston Consulting Group (BCG)business portfolio analysis
Q195: Strategic business units (SBUs)with dominant shares of
Q196: In the Boston Consulting Group (BCG)model for
Q198: Several years ago,Black & Decker purchased General
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents