A unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation, is referred to as a
A) creative advantage.
B) marketing edge.
C) distinctive competency.
D) competitive advantage.
E) core benefit.

Question

Quizplus · Accepted Answer

A competitive advantage is a unique strength that allows a company to achieve superior returns compared to its competitors, often through quality, time, cost, or innovation.

A Unique Strength Relative to Competitors That Provides Superior Returns