The Boston Consulting Group uses ________ to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings as though they were a collection of separate investments.
A) target marketing
B) synergy analysis
C) market-product grids
D) business portfolio analysis
E) diversification analysis

Question

Quizplus · Accepted Answer

The Boston Consulting Group uses business portfolio analysis to evaluate the performance and growth potential of its clients' SBUs or offerings.

The Boston Consulting Group Uses ________ to Quantify Performance Measures