In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the vertical axis reflects
A) market growth rate.
B) marketing efficiencies.
C) industry attractiveness.
D) market segment size.
E) relative market share.

Question

Quizplus · Accepted Answer

The vertical axis of the BCG matrix represents the market growth rate, which indicates the attractiveness of the market or industry in which the SBU operates.

In the Boston Consulting Group (BCG) Business Portfolio Model for Analysis