Which of the following is an advantage associated with catalogue marketing?
A)Distribution is decentralized, thereby reducing distribution costs
B)Cheap to produce catalogues
C)Suits all product categories as products can be tested
D)Opportunity to display a wider range of products than could feasibly be achieved in a shop

Question

Quizplus · Accepted Answer

Catalogue marketing provides the opportunity to display a wider range of products than could feasibly be achieved in a shop, which is an advantage for both the seller and the consumer. This allows for a better product selection and increased sales opportunities. Options A and B are incorrect because distribution costs are not necessarily reduced, and catalogue production can be expensive. Option C is incorrect because not all product categories can be effectively marketed through catalogues.

Which of the Following Is an Advantage Associated with Catalogue