Which of the following reasons has led to the growth in direct marketing activities?
A)Developments in technology
B)High costs of other techniques
C)Significantly increased supply of mailing lists available
D)All of the above are reasons that have led to the growth of direct marketing

Question

Quizplus · Accepted Answer

The growth in direct marketing activities can be attributed to several reasons, including developments in technology that have made it easier and more cost-effective to target and communicate with potential customers, high costs associated with other marketing techniques such as traditional advertising and sales promotions, and significantly increased supply of mailing lists available to marketers. Therefore, all the given options are correct.

Which of the Following Reasons Has Led to the Growth