Why is the distinction between high involvement and low involvement situations important?
A)Because similar marketing strategies can be employed for both types of situations
B)Because it provides an useful insight into how consumers purchase
C)Because it determines the pricing strategies for different market segments and different types of products
D)Because the variations in how consumers evaluate products and brands lead to contrasting marketing implications

Question

Quizplus · Accepted Answer

The variations in how consumers evaluate products and brands in high involvement vs low involvement situations lead to contrasting marketing implications. For example, in high involvement situations, consumers may do more extensive research and be more influenced by product features and benefits, while in low involvement situations, consumers may be more influenced by convenience and price. Therefore, understanding the level of involvement is important in determining appropriate marketing strategies for different situations.

Why Is the Distinction Between High Involvement and Low Involvement