What is meant by the term the "evoked set"?
A)The evoked set is the list of options that have been disregarded in the consumer decision process
B)The evoked set is the complete list of options before the screening process
C)The evoked set is a short list of options for careful evaluation
D)The evoked set is the list of options compiled by a retail salesperson, during the personal sales presentation

Question

Quizplus · Accepted Answer

The evoked set refers to the group of options that a consumer narrows down to for careful evaluation before making a purchase. This set is typically small compared to the complete list of options, and includes those options that are most likely to meet the consumer's needs and preferences.

What Is Meant by the Term the "Evoked Set