In a consumer situation, the search may be internal or external. Internal search involves which of the following?
A)Asking friends, and peers about a product/service
B)Involves a review of relevant information from memory
C)Finding out about a product/service through salespeople
D)Asking immediate family about a product

Question

Quizplus · Accepted Answer

Internal search involves recalling information from memory, such as past experiences with a product or brand, previous knowledge about the product, or any other relevant information stored in one's memory. Asking friends, family, and salespeople are examples of external search.

In a Consumer Situation, the Search May Be Internal or External