Which of the following is a typical high involvement purchase?
A)Purchasing a newspaper
B)Purchasing a ready- to- go meal
C)Purchasing a holiday
D)Purchasing a soft drink

Question

Quizplus · Accepted Answer

A holiday is typically a high involvement purchase because it involves a significant amount of money, time, and personal investment in planning and decision making. Customers are likely to conduct extensive research, compare prices and options, and seek recommendations and reviews before making a decision. The purchase also has a long-term impact on their lifestyle and overall satisfaction. The other options, such as purchasing a newspaper, ready-to-go meal, or soft drink, are typically low involvement purchases that require little time, effort, or consideration.

Which of the Following Is a Typical High Involvement Purchase