Which of the following is a variable used in segmentation of consumer markets?
A)Behavioural
B)Psychographic
C)Profile
D)All are consumer segmentation variables

Question

Quizplus · Accepted Answer

All of the options (Behavioural, Psychographic, and Profile) are commonly used as variables in consumer market segmentation. Each of these variables allows marketers to group consumers by different traits, such as their purchasing behaviours, lifestyle choices, or demographic information. By segmenting the market, marketers are better able to understand their target audience and create targeted marketing messages that appeal to different groups of consumers.

Which of the Following Is a Variable Used in Segmentation