Why is market segmentation carried out?
A)To break down large markets into smaller markets
B)Provides an opportunity to surpass competitors
C)By grouping together customers with similar needs, it provides a commercially viable method of serving these customers
D)Allows the achievement of greater market share

Question

Quizplus · Accepted Answer

By grouping together customers with similar needs, it provides a commercially viable method of serving these customers

Why Is Market Segmentation Carried Out