When a company's product is changed but the target market remains the same, then this is an example of a company practising which of the following?
A)Tangible repositioning
B)Technological repositioning
C)Product repositioning
D)Promotional repositioning

Question

Quizplus · Accepted Answer

Product repositioning involves changing the company's product without changing the target market. This can include changes to the product's packaging, design, features, or pricing to better meet the needs and wants of the target market. Tangible repositioning involves changes to the physical aspects of the product, technological repositioning involves incorporating new technologies into the product, and promotional repositioning involves changing the way the product is marketed to a new target market.

When a Company's Product Is Changed but the Target Market