When a company keeps both product and target market the same, but changes the image of the product, it is practising which of the following?
A)Tangible repositioning
B)Intangible repositioning
C)Image repositioning
D)Promotional repositioning

Question

Quizplus · Accepted Answer

Image repositioning involves changing the perception and image of the product in the minds of consumers without changing the product or target market. Therefore, this is the correct choice. Choices A, B, and D involve changing other aspects of the product or target market as well.

When a Company Keeps Both Product and Target Market the Same