The "competitiveness" positioning idea refers to which of the following?
A)The positioning idea must possess a differential advantage, something which the competition is failing to supply
B)Companies must offer cheaper prices than their competitors
C)Companies must offer superior services over their competitors
D)The positioning idea must clearly show the technological superiority of a brand over their competitors

Question

Quizplus · Accepted Answer

The "competitiveness" positioning idea refers to having a differential advantage, something that the competitors are not offering. It means that the company's positioning strategy must make it stand-out and provide a unique selling point that distinguishes it from other companies in the market. It can be achieved through product features, customer service, or pricing strategy. The focus is on being different and better than competitors, not just cheaper or technologically superior.

The "Competitiveness" Positioning Idea Refers to Which of the Following