Which of the following are the three broad groups of consumer segmentation criteria?
A) Behavioural, psychographic and profile variables
B) Behavioural, demographic and profile variables
C) Psychographic, demographic and behavioural variables
D) Psychographic, sociological and geographic variables
Correct Answer:
Verified
Q11: Which of the following is a benefit
Q12: Marketing efforts to target children has been
Q13: Segments must be large enough to be
Q14: Effective segmentation requires that segments should consist
Q15: Segmentation is effective when buyer needs in
Q17: Even though a company may identify a
Q18: Not all small segments in the marketplace
Q19: What is the purpose of segmentation?
A)To identify
Q20: To implement the marketing concept and successfully
Q21: What is the major strength of geodemographics?
A)Groups
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