Segmentation is effective when buyer needs in different segments are similar.
Correct Answer:
Verified
Q10: To determine whether a company has properly
Q11: Which of the following is a benefit
Q12: Marketing efforts to target children has been
Q13: Segments must be large enough to be
Q14: Effective segmentation requires that segments should consist
Q16: Which of the following are the three
Q17: Even though a company may identify a
Q18: Not all small segments in the marketplace
Q19: What is the purpose of segmentation?
A)To identify
Q20: To implement the marketing concept and successfully
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