Even though a company may identify a segment as a very attractive one, the company may decide that the segment is not _______ as they don't have the resources to exploit this opportunity.
A)actionable
B)accessible
C)effective
D)measurable

Question

Quizplus · Accepted Answer

A segment is considered actionable if the company has the resources and capability to effectively target and serve it. If a company lacks these resources, the segment is not actionable for them.

Even Though a Company May Identify a Segment as a Very