Quiz 11: International Pricing
Business
Q 1Q 1
Which of the following is a marketing system that promotes the physical flow and ownership of products and services from producer to consumer?
A) International distribution system
B) International logistics channel
C) Global marketing system
D) International marketing system
E) International marketing channel
Free
Multiple Choice
E
Q 2Q 2
The process by which products and services flow between international producers,companies that act as intermediaries,and consumers is which of the following?
A) International distribution
B) International logistics channel
C) Global marketing system
D) International marketing system
E) International marketing channels
Free
Multiple Choice
A
Q 3Q 3
Which set of activities focuses on bringing a product or supplies into a company?
A) Intermediary activities
B) Logistical activities
C) Downstream activities
D) Distribution activities
E) Upstream activities
Free
Multiple Choice
E
Q 4Q 4
Which set of activities concentrate on sending a product or supplies to another channel member,usually for resale?
A) Intermediary activities
B) Logistical activities
C) Downstream activities
D) Distribution activities
E) Upstream activities
Free
Multiple Choice
Q 5Q 5
International marketing channel decisions include all of the following except:
A) Distribution intensity
B) Selection of distribution channels
C) Managing distribution channels
D) Physical distribution
E) Distribution positioning
Free
Multiple Choice
Q 6Q 6
Which of the following is an international marketing strategy in which products are distributed through as many wholesalers and retailers as possible in a particular market?
A) Exclusive distribution
B) Selective distribution
C) Intensive distribution
D) Extensive distribution
E) Dual distribution
Free
Multiple Choice
Q 7Q 7
When a company uses a strategy of using only a limited number of channel intermediaries in the international program,they are using which of the following?
A) Exclusive distribution
B) Selective distribution
C) Intensive distribution
D) Extensive distribution
E) Dual distribution
Free
Multiple Choice
Q 8Q 8
Which of the following is an international marketing strategy that focuses on offering products through only one wholesaler or retailer in a particular market area?
A) Exclusive distribution
B) Selective distribution
C) Intensive distribution
D) Extensive distribution
E) Dual distribution
Free
Multiple Choice
Q 9Q 9
French luxury-goods manufacturer,LVMH,markets products worldwide by utilizing what kind of distribution strategy,emphasizing one retailer per market?
A) Exclusive distribution
B) Selective distribution
C) Intensive distribution
D) Extensive distribution
E) Dual distribution
Free
Multiple Choice
Q 10Q 10
Which of the following is factor that affects distribution decisions in foreign markets that is not always a consideration in home country markets?
A) Price
B) Quality
C) Competition
D) Infrastructure
E) Price stability
Free
Multiple Choice
Q 11Q 11
Convenience goods tend to be distributed using which form?
A) Exclusive
B) Extensive
C) Selective
D) Intensive
E) Worldwide
Free
Multiple Choice
Q 12Q 12
What type of marketing system relies on direct selling of a product or service to consumers or end users without the use of an intermediary?
A) International marketing system
B) Direct marketing channel
C) Indirect marketing channel
D) Intermediary marketing channel
E) Market-based channel
Free
Multiple Choice
Q 13Q 13
Which of the following strategies allows a firm greater control of the image of a brand?
A) Direct marketing
B) Indirect marketing
C) Market-based distribution
D) Intermediary-based distribution
E) Market-based channeling
Free
Multiple Choice
Q 14Q 14
When a company utilizes one or more intermediaries in a marketing channel,it is using which of the following?
A) International marketing systems
B) Direct marketing channels
C) Indirect marketing channels
D) Intermediary marketing channels
E) Market-based channels
Free
Multiple Choice
Q 15Q 15
Which of the following types of middlemen do not take title or ownership of the products that they handle?
A) Merchant middlemen
B) Agent middlemen
C) Registered middlemen
D) Caption middlemen
E) Certified middlemen
Free
Multiple Choice
Q 16Q 16
Which of the following types of middlemen assume title and ownership of products that they market?
A) Merchant middlemen
B) Agent middlemen
C) Registered middlemen
D) Caption middlemen
E) Certified middlemen
Free
Multiple Choice
Q 17Q 17
Which of the following types of middlemen purchase products from producers in one country and sells them to established distribution system members in another country?
A) Import middlemen
B) Merchant importers
C) Agent importers
D) Import jobbers
E) Certified middlemen
Free
Multiple Choice
Q 18Q 18
When a Japanese middleman company purchases towels from a company in England and resells them,the Japanese company is a(n):
A) Import middleman
B) Agent middleman
C) Merchant middleman
D) Trade middleman
E) Related middleman
Free
Multiple Choice
Q 19Q 19
A French ticket company that represents tickets for a musical concert in Spain without ever buying the seats is a(n):
A) Import middleman
B) Service middleman
C) Merchant middleman
D) Agent middleman
E) Trade middleman
Free
Multiple Choice
Q 20Q 20
Which of the following provide shipping,documentation,customs clearance and brokerage,consolidation,storage,and insurance for international marketers?
A) Freight forwarders
B) Transportation companies
C) Customs brokers
D) Import jobbers
E) Certified middlemen
Free
Multiple Choice
Q 21Q 21
Which of the following are firms that specialize in moving products through various modes of transportation?
A) Freight forwarders
B) Transportation companies
C) Customs brokers
D) Import jobbers
E) Certified middlemen
Free
Multiple Choice
Q 22Q 22
Which of the following are firms that represent importers/exporters in dealings with customs,including obtaining and submitting all documents for clearing merchandise through customs,arranging inland transportation,and paying all charges related to these functions?
A) Freight forwarders
B) Transportation companies
C) Customs brokers
D) Agent middlemen
E) Certified middlemen
Free
Multiple Choice
Q 23Q 23
Which of the following terms refers to the number of intermediaries that a product goes through before reaching the consumer?
A) Channel length
B) Channel width
C) Channel stability
D) Channel breadth
E) Channel depth
Free
Multiple Choice
Q 24Q 24
Products that are intensively distributed internationally tend to have which types of international marketing channels?
A) Shorter
B) Wider
C) Longer
D) Fewer
E) More
Free
Multiple Choice
Q 25Q 25
Products that are exclusively distributed internationally tend to have which type of international marketing channels?
A) Shorter
B) Wider
C) Longer
D) Fewer
E) More
Free
Multiple Choice
Q 26Q 26
Which of the following correctly describes how distribution channels are likely to evolve as the global economy becomes increasingly integrated?
A) They will become less complex.
B) They will become less similar.
C) They will become increasingly complex.
D) They will become increasingly similar.
E) They will become obsolete.
Free
Multiple Choice
Q 27Q 27
Which of the following is not an international distribution system selection factor?
A) Type of product
B) Price
C) Desired product position
D) Perceptual map placement
E) Target market
Free
Multiple Choice
Q 28Q 28
Which of the following is not a key element involved with managing international distribution channels?
A) Establishing international channel strategies
B) Selecting intermediary arrangements
C) Making channel arrangements and choosing channel partners
D) Managing channel power
E) Promoting market acceptance
Free
Multiple Choice
Q 29Q 29
Which of the following means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions?
A) Push strategy
B) Pull strategy
C) Intermediary strategy
D) Consumer-based strategy
E) Promotions-based strategy
Free
Multiple Choice
Q 30Q 30
Which of the following means that a producer concentrates on providing intermediaries with incentives that will lead them to cooperate in marketing a product?
A) Push strategy
B) Pull strategy
C) Intermediary strategy
D) Consumer-based strategy
E) Promotions-based strategy
Free
Multiple Choice
Q 31Q 31
Which of the following strategies can overcome intermediary resistance to foreign products?
A) Push
B) Pull
C) Intermediary
D) Consumer based
E) Promotion based
Free
Multiple Choice
Q 32Q 32
Which of the following strategies can increase consumer demand by making an item seem desirable?
A) Push
B) Pull
C) Intermediary
D) Consumer based
E) Promotion based
Free
Multiple Choice
Q 33Q 33
What type of integration means that one member of a market channel merges with or acquires another intermediary?
A) Vertical
B) Horizontal
C) Intermediate
D) Channel based
E) Market based
Free
Multiple Choice
Q 34Q 34
What type of vertical integration involves manufacturers establishing wholesale distribution systems or company-owned retail outlets?
A) Forward
B) Backward
C) Integral
D) Intermediate
E) Market based
Free
Multiple Choice
Q 35Q 35
What type of vertical integration occurs when a marketer develops or acquires its own wholesale distribution system?
A) Forward
B) Backward
C) Integral
D) Intermediate
E) Market based
Free
Multiple Choice
Q 36Q 36
Which of the following is legal but violates most all international marketing channel agreements?
A) Forward vertical integration arrangements
B) Backward vertical integration arrangements
C) Gray markets
D) Decentralized integration arrangements
E) Centralized integration arrangements
Free
Multiple Choice
Q 37Q 37
The practice of distributing products through distribution channels that were not authorized by the marketer of the product is which of the following?
A) Gray marketing
B) Forward integrating
C) Backward integrating
D) Import marketing
E) Centralized integration
Free
Multiple Choice
Q 38Q 38
International distributors begin to sell a product in either unauthorized countries or through unauthorized retailers when they engage in which of the following?
A) Forward integration
B) Backward integration
C) Import marketing
D) Parallel importing
E) Closed path importing
Free
Multiple Choice
Q 39Q 39
Which of the following consists of a binding contract that identifies all the tasks to be performed by each channel member with regard to production,delivery,sorting,pricing,and promotional support?
A) Contractual channel arrangement
B) Contractual distribution agreement
C) Contractual logistics agreement
D) Channel structure agreement
E) Channel captain agreement
Free
Multiple Choice
Q 40Q 40
Which of the following are organizations with relationships that help move products from producers to consumers?
A) Agent middlemen
B) Merchant middlemen
C) Channel captains
D) Channel partners
E) Logistics systems
Free
Multiple Choice
Q 41Q 41
If two retailers that carry the same product have a conflict,it is which of the following?
A) Vertical channel conflict
B) Forward integration conflict
C) Horizontal channel conflict
D) Backward channel conflict
E) Intermediary conflict
Free
Multiple Choice
Q 42Q 42
Which occurs when there are disputes between channel members at different levels?
A) Vertical channel conflict
B) Forward integration conflict
C) Horizontal channel conflict
D) Backward channel conflict
E) Intermediary conflict
Free
Multiple Choice
Q 43Q 43
Which of the following is not a source of channel member power?
A) Legitimate
B) Coercive
C) Referent
D) Captain
E) Expert
Free
Multiple Choice
Q 44Q 44
As discussed in the text,M4 Science Corporation recently signed an international distribution agreement with Fukuda Corporation of Japan.The power that M4 has in this agreement is referred to as which of the following?
A) Legitimate
B) Coercive
C) Referent
D) Captain
E) Expert
Free
Multiple Choice
Q 45Q 45
The knowledge that Al Tayer Group has about the industry represents a form of which kind of channel power?
A) Legitimate
B) Coercive
C) Referent
D) Captain
E) Expert
Free
Multiple Choice
Q 46Q 46
Which of the following reflects a desire of channel members to continue channel relationships?
A) Marketing channel trust
B) Marketing channel commitment
C) Marketing channel agreement
D) Marketing channel coercion
E) Marketing channel reliance
Free
Multiple Choice
Q 47Q 47
Which of the following is not a stage in the international negotiation process?
A) Preparation
B) Relationship building
C) Information gathering
D) Qualifying
E) Closing the deal
Free
Multiple Choice
Q 48Q 48
An important part of closing a negotiated deal includes which of the following?
A) BATNA
B) BATNI
C) BOTNI
D) BOTNA
E) BATNO
Free
Multiple Choice
Q 49Q 49
Which of the following is not a feature of a relationship-oriented culture as it pertains to international negotiations?
A) Focus on increasing trust
B) Focus on competition
C) High context
D) Authority and position play key roles
E) Collectivism
Free
Multiple Choice
Q 50Q 50
The functions of international marketing channel members include all of the following except:
A) Researching market needs
B) Promoting products
C) Fulfilling order-taking duties
D) Communicating with other channel members
E) Monitor IMC initiatives
Free
Multiple Choice
Q 51Q 51
An international marketing channel consists of the marketing system that promotes the physical flow and ownership of products and services from producer to consumer.
Free
True False
Q 52Q 52
International distribution is the process by which products and services flow between producers,companies that act as intermediaries,and consumers,and that includes the transfer of ownership.
Free
True False
Free
True False
Q 54Q 54
Upstream activities concentrate on sending a product or supplies to another channel member,usually for resale.
Free
True False
Q 55Q 55
Distribution intensity refers to the number of intermediaries that carry a product in a market.
Free
True False
Q 56Q 56
Distribution intensity refers to the total number of products that a producer sends through a marketing channel.
Free
True False
Q 57Q 57
Intensive distribution is an international marketing strategy in which products are distributed through as many wholesalers and retailers as possible.
Free
True False
Q 58Q 58
When a company uses on a single channel member for distributing its product,it is using selective distribution.
Free
True False
Q 59Q 59
Exclusive distribution is an international marketing strategy that focuses on offering products through only one wholesaler or retailer in a particular market area.
Free
True False
Free
True False
Q 61Q 61
International marketers consider business precedent,local conditions,the availability of intermediaries,and managerial preference when selecting distribution strategies.
Free
True False
Q 62Q 62
International marketers use direct strategies when they sell a product directly to their customers without the use of intermediaries.
Free
True False
Q 63Q 63
International marketers use indirect strategies when they sell a product directly to their customers without the use of intermediaries.
Free
True False
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True False
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True False
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True False
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True False
Q 68Q 68
A freight forwarder provides shipping,documentation,customs clearance and brokerage,consolidation,storage,and insurance for international marketers.
Free
True False
Free
True False
Q 70Q 70
Japanese consumers make few trips to retailers which mean numerous large retail stores exist in the country.
Free
True False
Q 71Q 71
International distribution system selection factors include type of product,price,competition,brand image,and target market considerations.
Free
True False
Q 72Q 72
Political,geographical,economic,and cultural differences influence international distribution decisions.
Free
True False
Q 73Q 73
International distribution decisions are largely impacted by country infrastructure development.
Free
True False
Q 74Q 74
A pull strategy focuses on providing intermediaries with incentives that will lead them to cooperate in marketing an international product.
Free
True False
Q 75Q 75
A push strategy means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions.
Free
True False
Free
True False
Q 77Q 77
Vertical integration means that one member of a market channel merges with or acquires another intermediary.
Free
True False
Q 78Q 78
The Spanish clothing retail chain Zara uses a backward integration strategy as it produces many of its products in-house by producing its own products.
Free
True False
Q 79Q 79
Horizontal integration exists when a company acquires or merges with another company at the same level of the distribution channel.
Free
True False
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True False
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True False
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True False
Q 83Q 83
Power bases in international marketing channels include legitimate,referent,expert,reward,and cooperative.
Free
True False
Q 84Q 84
The negotiation process as it applies to international marketing begins with preparation for negotiations and ends with closing a deal.
Free
True False
Q 85Q 85
Negotiatiors often plan for what is known as "BATNA," or the best alternative to a negotiated agreement.
Free
True False
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True False
Q 87Q 87
Performing market research duties is not a typical function provided by international marketing channel members.
Free
True False
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True False
Q 89Q 89
A letter of credit is issued by a producer to a customer to indicate how much credit is available on a particular account.
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True False
Q 90Q 90
International marketing channel structure is impacted by cost,coordination,coverage,cooperation,and control issues.
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True False
Q 91Q 91
List and describe the various marketing channel decisions that are discussed in the text.Use an example of an international marketing channel of your choice to discuss your responses.
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Not Answered
There is no answer for this question
Q 92Q 92
Describe what is meant by intensive distribution,selective distribution,and exclusive distribution.Use examples of products that are marketed internationally to illustrate each of these concepts.
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Not Answered
There is no answer for this question
Q 93Q 93
List and describe the key elements of managing international distribution channels as discussed in the text.Illustrate how each of these elements affects international distribution decisions.
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Not Answered
There is no answer for this question
Q 94Q 94
Discuss what is meant by a gray market.How do gray markets affect international marketing practices?
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Not Answered
There is no answer for this question
Q 95Q 95
Discuss the various forms of channel member power as described in the text.Provide an example of each form and how it relates to international marketing channel management.
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Not Answered
There is no answer for this question