Quiz 16: International Sales Promotions and Public Relations
Business
Q 1Q 1
Which of the following directs every element of an international marketing program?
A) Strategic plan
B) Marketing plan
C) Creative brief
D) Promotions campaign
E) Positioning statement
Free
Multiple Choice
A
Q 2Q 2
Which process involves managers developing the goals,strategies,and activities that will best position the firm for success in the international marketplace?
A) Planning
B) Organizing
C) Control
D) Strategic management
E) Positioning
Free
Multiple Choice
A
Q 3Q 3
Which of the following is the process through which management designs the structure of the organization,assigns responsibilities,and ensures effective communication flows throughout the company?
A) Planning
B) Organizing
C) Control
D) Strategic management
E) Positioning
Free
Multiple Choice
B
Q 4Q 4
Which of the following focuses on measuring progress against what was planned,taking corrective actions when they are needed,and rewarding success?
A) Planning
B) Organizing
C) Control
D) Strategic management
E) Positioning
Free
Multiple Choice
Q 5Q 5
Which of the following plays an important role in keeping all parties informed in international strategic marketing?
A) Segmentation
B) Promotional campaigns
C) Organizational communication
D) Targeting
E) Positioning
Free
Multiple Choice
Q 6Q 6
Which of the following means conducting international marketing activities without wasting time and resources?
A) Efficiency
B) Resourcefulness
C) Effectiveness
D) Sustainability
E) Global mindedness
Free
Multiple Choice
Q 7Q 7
Which of the following focuses on conducting international operations in ways that enable the firm to reach its international marketing goals?
A) Efficiency
B) Resourcefulness
C) Effectiveness
D) Sustainability
E) Global mindedness
Free
Multiple Choice
Q 8Q 8
Which of the following means doing things right?
A) Efficiency
B) Resourcefulness
C) Effectiveness
D) Sustainability
E) Global mindedness
Free
Multiple Choice
Q 9Q 9
Which of the following means doing the right things?
A) Efficiency
B) Resourcefulness
C) Effectiveness
D) Sustainability
E) Global mindedness
Free
Multiple Choice
Q 10Q 10
According to the text,the international marketing planning process occurs at all of the following levels except:
A) Strategic
B) Tactical
C) Concentric
D) Operational
E) Departmental
Free
Multiple Choice
Q 11Q 11
Which of the following focuses on the overall direction of the firm,the development of goals,and the allocation of resources in the pursuit of those goals?
A) Strategic planning
B) Marketing planning
C) Creative briefing
D) Promotions campaigning
E) Positioning
Free
Multiple Choice
Q 12Q 12
What level of managers develops strategic plans for the international company?
A) Top managers
B) Middle managers
C) Functional managers
D) Operational managers
E) Departmental
Free
Multiple Choice
Q 13Q 13
What level of planning focuses on specific marketing activities and programs that support the overall direction set at the strategic level?
A) Strategic planning
B) Operational planning
C) Tactical planning
D) Functional planning
E) Departmental planning
Free
Multiple Choice
Q 14Q 14
Which of the following dictates the day-to-day entry-level activities that are crucial parts of successful international marketing programs?
A) Strategic planning
B) Operational planning
C) Tactical planning
D) Functional planning
E) Departmental planning
Free
Multiple Choice
Q 15Q 15
Which of the following,when combined with opportunities for the firm,creates the springboard for international marketing programs?
A) Market segmentation
B) Market planning
C) Competitive advantages
D) SWOT analyses
E) Positioning statements
Free
Multiple Choice
Q 16Q 16
The strategic plan dictates all of the following except:
A) Markets to be targeted
B) Products to be sold
C) Pricing methods
D) Distribution channels
E) Economic conditions
Free
Multiple Choice
Q 17Q 17
The key elements in the international strategic planning process include all of the following except:
A) Mission statement formulation
B) Environmental analysis
C) Forecast of future events
D) Determination of goals
E) Studies of customer satisfaction
Free
Multiple Choice
Q 18Q 18
Which outlines the overall direction for an organization?
A) Mission statement
B) Assessment program
C) Organizational structure
D) Strategic plan
E) Positioning statement
Free
Multiple Choice
Q 19Q 19
Which of the following delineates why the organization exists and guides the overall direction of a firm?
A) Strategic plans
B) Positioning maps
C) Segmentation statements
D) Creative briefs
E) Mission statement
Free
Multiple Choice
Q 20Q 20
Which is not an identifiable part of a business?
A) Managerial units
B) Strategic business units
C) Customers
D) Profit centers
E) Revenue centers
Free
Multiple Choice
Q 21Q 21
Which of the following does not belong?
A) Managerial units
B) Strategic business units
C) Products
D) Profit centers
E) Revenue centers
Free
Multiple Choice
Q 22Q 22
Which of the following includes an analysis of various internal and external factors present in the international marketing environment?
A) Environmental scanning
B) Environmental assessment
C) Segmentation analysis
D) Positioning analysis
E) Market research projects
Free
Multiple Choice
Q 23Q 23
SWOT stands for which of the following?
A) Strategic plan, weaknesses, objectives, and targets
B) Segmentation, weaknesses, objectives, and threats
C) Segmentation policy, weaknesses, opportunities, and targets
D) Strengths, weaknesses, obligations, and targets
E) Strengths, weaknesses, opportunities, and threats
Free
Multiple Choice
Q 24Q 24
The most appropriate course of action for an international marketer when a strength matches with an opportunity is which of the following?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
Free
Multiple Choice
Q 25Q 25
The most appropriate course of action for an international marketer when a strength matches with a threat is which of the following?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
Free
Multiple Choice
Q 26Q 26
The most appropriate course of action for an international marketer when a weakness matches with an opportunity is which of the following?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
Free
Multiple Choice
Q 27Q 27
The most appropriate course of action for an international marketer when a weakness matches with a threat is which of the following?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
Free
Multiple Choice
Q 28Q 28
When Nokia introduced three separate phones internationally,as discussed in the text,it was pursuing which of the following strategies?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
Free
Multiple Choice
Q 29Q 29
Strategic managers forecast in all of the following areas except:
A) Economic conditions
B) Sales projections
C) Channel relationships
D) Changes in technology
E) Potential profits
Free
Multiple Choice
Q 30Q 30
Which of the following sets the framework for the strategic planning process?
A) Economic conditions
B) Sales projections
C) Channel relationships
D) Changes in technology
E) Positioning changes
Free
Multiple Choice
Q 31Q 31
Which of the following is a strategic,nonfinancial goal as discussed in the text?
A) Sales figures
B) Return on investment
C) Improve company image
D) Increase brand market share
E) Overall market penetration
Free
Multiple Choice
Q 32Q 32
Which structure is a simple structure in which products are simply shipped to customers from the company or through an intermediary?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Strategic alliances
E) Regional-based organization
Free
Multiple Choice
Q 33Q 33
Which structure involves a central control department being responsible for international marketing and sales activities and this division is held distinct from domestic marketing activities?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Strategic alliances
E) Regional-based organization
Free
Multiple Choice
Q 34Q 34
Which structure allows for the presence of foreign offices,but streamlines reporting duties directly to the domestic marketing manager?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Strategic alliances
E) Regional-based organization
Free
Multiple Choice
Q 35Q 35
Which structure allows for flexibility as a group of engineers or financing experts can provide services to various regions?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Matrix
E) Regional-based organization
Free
Multiple Choice
Q 36Q 36
Which involves parts of the world being managed separately?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Matrix
E) Regional-based organization
Free
Multiple Choice
Q 37Q 37
An international marketer's orientation may be all of the following except:
A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Geocentric
E) Centrocentric
Free
Multiple Choice
Q 38Q 38
Which structure would work best when tight control and frequent communication is desired by an international marketer?
A) Direct exporting
B) International division
C) Direct functional reporting
D) Matrix
E) Regional-based organization
Free
Multiple Choice
Q 39Q 39
Which of the following becomes especially important when establishing international communication and control systems?
A) Segmentation
B) Planning
C) Technology
D) Channel relationships
E) Logistics management
Free
Multiple Choice
Q 40Q 40
Which of the following is not an external factor that influences organizational design decisions?
A) International competition
B) Company employee morale
C) Customer profiles
D) Governmental forces
E) Distance to international customers
Free
Multiple Choice
Q 41Q 41
Which of the following is not a component of an international marketing plan?
A) Executive summary
B) Situational analysis
C) Creative brief
D) Target market description
E) International marketing goals and objectives
Free
Multiple Choice
Q 42Q 42
Which of the following consists of an analysis of the internal,external,and customer environments?
A) Executive summary
B) Situational analysis
C) Target market description
D) International marketing goals and objectives
E) Positioning statement
Free
Multiple Choice
Q 43Q 43
Traditional formal communication channels include all of the following except:
A) Direct messages
B) Meetings
C) Letters
D) Memos
E) Satellite transmissions
Free
Multiple Choice
Q 44Q 44
Emerging formal communication channels include all of the following except:
A) Websites
B) Memos
C) Mobile phones
D) Intranet
E) Satellite transmissions
Free
Multiple Choice
Q 45Q 45
International marketing control consists of all of the following steps except:
A) Restate the standard
B) Measure performance as it relates to the standard
C) Compare performance to the standard
D) Make a decision
E) Analyze the environment
Free
Multiple Choice
Q 46Q 46
Strategic indicators include all of the following except:
A) Profitability
B) Market share
C) Corporate/brand image
D) Overall sales
E) Levels of success of competitors
Free
Multiple Choice
Q 47Q 47
Increased standardization may be the result of which of the following,which refers to the growing similarities between customers globally?
A) Cultural distinctiveness
B) Cultural awareness
C) Cultural acceptance
D) Cultural convergence
E) Cultural transference
Free
Multiple Choice
Q 48Q 48
Which of the following countries is not included in CIVETS?
A) China
B) Indonesia
C) Vietnam
D) Egypt
E) Turkey
Free
Multiple Choice
Q 49Q 49
"EAGLES," as it pertains to emerging markets in international marketing,includes all of the following countries except:
A) South Korea
B) Brazil
C) Egypt
D) Turkey
E) Argentina
Free
Multiple Choice
Q 50Q 50
The planning process involves managers developing the goals,strategies,and activities that will best position the firm for success in international marketplace.
Free
True False
Q 51Q 51
Organizing is the process through which management designs the structure of the organization,assigns responsibilities,and ensures effective communication flows throughout the company.
Free
True False
Q 52Q 52
Control in an international marketing environment focuses on measuring progress against what was planned,taking corrective actions when they are needed,and rewarding success.
Free
True False
Q 53Q 53
Two important themes in strategic planning,organizing,and controlling include organizational efficiency and effectiveness.
Free
True False
Q 54Q 54
Effectiveness focuses on conducting international operations in ways that enable the firm to reach its international marketing goals.
Free
True False
Q 55Q 55
Efficiency means conducting international marketing activities without wasting time and resources.
Free
True False
Free
True False
Free
True False
Q 58Q 58
Tactical planning focuses on the overall direction of the firm,the development of goals,and the allocation of resources in the pursuit of those goals.
Free
True False
Q 59Q 59
Operational planning focuses on specific marketing activities and programs that support the overall direction set at the strategic level.
Free
True False
Q 60Q 60
An international strategic plan provides the basis for all international marketing activities.
Free
True False
Q 61Q 61
A strategic business unit does not have specific goals or objectives in an international marketing context.
Free
True False
Free
True False
Q 63Q 63
International marketers should use a monitor response to weaknesses that match threats in the environment.
Free
True False
Free
True False
Free
True False
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True False
Q 67Q 67
The simplest type of organizational structure in international marketing is the matrix organization.
Free
True False
Free
True False
Free
True False
Q 70Q 70
Asymmetry results from differences in market position,proprietary knowledge,and overall company size.
Free
True False
Q 71Q 71
Region-based organizational structures grow in usage as trade areas continue to grow worldwide.
Free
True False
Q 72Q 72
Ethnocentric organizations prefer to use host-country nationals in their international marketing activities.
Free
True False
Q 73Q 73
A truly global organization requires organizational designs such as the regional or matrix forms of structure.
Free
True False
Q 74Q 74
It is most common that an international organization will begin international marketing operations with a matrix organizational structure.
Free
True False
Q 75Q 75
Organizational structure decisions are affected by the level and intensity of international competition.
Free
True False
Q 76Q 76
Companies desiring to stay close to international customers will often choose the direct functional reporting organizational structure.
Free
True False
Free
True False
Q 78Q 78
The marketing plan confirms that the target market will be large enough to support market entry and will lead to the selection of an entry mode.
Free
True False
Q 79Q 79
Evaluation,measurement,and control efforts at the tactical level pertain to the specific goals and objectives identified by the marketing plan.
Free
True False
Q 80Q 80
Formal communication travels through channels that are designated or chosen by organizational leaders.
Free
True False
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True False
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True False
Q 83Q 83
An organization's core competence is the more proficiently performed internal activity that is central to the firm's strategy and competitiveness.
Free
True False
Q 84Q 84
Cultural crossvergence refers to the emergence of a new,global value system as countries become more interconnected.
Free
True False
Free
True False
Free
True False
Q 87Q 87
Discuss the aspects of the international strategic planning process including planning,organizing,and controlling and how they impact international marketing programs.
Free
Not Answered
There is no answer for this question
Q 88Q 88
Describe the difference between strategic planning,tactical planning,and operational planning.What types of decisions are made at each level? How do these decisions impact international marketing success?
Free
Not Answered
There is no answer for this question
Q 89Q 89
Discuss the elements of the strategic planning process.What decisions are made within each element? How do these decisions set the foundation for international marketing programs?
Free
Not Answered
There is no answer for this question
Q 90Q 90
Discuss the various organizational structures that are discussed in the text.Which of the structures are the simplest? The most complex?
Free
Not Answered
There is no answer for this question
Q 91Q 91
Discuss the various components of the international marketing plan.What role does a marketing plan play in international marketing success?
Free
Not Answered
There is no answer for this question