Quiz 16: International Sales Promotions and Public Relations

Which of the following directs every element of an international marketing program? A) Strategic plan B) Marketing plan C) Creative brief D) Promotions campaign E) Positioning statement

Which process involves managers developing the goals,strategies,and activities that will best position the firm for success in the international marketplace? A) Planning B) Organizing C) Control D) Strategic management E) Positioning

Which of the following is the process through which management designs the structure of the organization,assigns responsibilities,and ensures effective communication flows throughout the company? A) Planning B) Organizing C) Control D) Strategic management E) Positioning

Which of the following focuses on measuring progress against what was planned,taking corrective actions when they are needed,and rewarding success? A) Planning B) Organizing C) Control D) Strategic management E) Positioning

Which of the following plays an important role in keeping all parties informed in international strategic marketing? A) Segmentation B) Promotional campaigns C) Organizational communication D) Targeting E) Positioning

Which of the following means conducting international marketing activities without wasting time and resources? A) Efficiency B) Resourcefulness C) Effectiveness D) Sustainability E) Global mindedness

Which of the following focuses on conducting international operations in ways that enable the firm to reach its international marketing goals? A) Efficiency B) Resourcefulness C) Effectiveness D) Sustainability E) Global mindedness

Which of the following means doing things right? A) Efficiency B) Resourcefulness C) Effectiveness D) Sustainability E) Global mindedness

Which of the following means doing the right things? A) Efficiency B) Resourcefulness C) Effectiveness D) Sustainability E) Global mindedness

According to the text,the international marketing planning process occurs at all of the following levels except: A) Strategic B) Tactical C) Concentric D) Operational E) Departmental

Which of the following focuses on the overall direction of the firm,the development of goals,and the allocation of resources in the pursuit of those goals? A) Strategic planning B) Marketing planning C) Creative briefing D) Promotions campaigning E) Positioning

What level of managers develops strategic plans for the international company? A) Top managers B) Middle managers C) Functional managers D) Operational managers E) Departmental

What level of planning focuses on specific marketing activities and programs that support the overall direction set at the strategic level? A) Strategic planning B) Operational planning C) Tactical planning D) Functional planning E) Departmental planning

Which of the following dictates the day-to-day entry-level activities that are crucial parts of successful international marketing programs? A) Strategic planning B) Operational planning C) Tactical planning D) Functional planning E) Departmental planning

Which of the following,when combined with opportunities for the firm,creates the springboard for international marketing programs? A) Market segmentation B) Market planning C) Competitive advantages D) SWOT analyses E) Positioning statements

The strategic plan dictates all of the following except: A) Markets to be targeted B) Products to be sold C) Pricing methods D) Distribution channels E) Economic conditions

The key elements in the international strategic planning process include all of the following except: A) Mission statement formulation B) Environmental analysis C) Forecast of future events D) Determination of goals E) Studies of customer satisfaction

Which outlines the overall direction for an organization? A) Mission statement B) Assessment program C) Organizational structure D) Strategic plan E) Positioning statement

Which of the following delineates why the organization exists and guides the overall direction of a firm? A) Strategic plans B) Positioning maps C) Segmentation statements D) Creative briefs E) Mission statement

Which is not an identifiable part of a business? A) Managerial units B) Strategic business units C) Customers D) Profit centers E) Revenue centers

Which of the following does not belong? A) Managerial units B) Strategic business units C) Products D) Profit centers E) Revenue centers

Which of the following includes an analysis of various internal and external factors present in the international marketing environment? A) Environmental scanning B) Environmental assessment C) Segmentation analysis D) Positioning analysis E) Market research projects

SWOT stands for which of the following? A) Strategic plan, weaknesses, objectives, and targets B) Segmentation, weaknesses, objectives, and threats C) Segmentation policy, weaknesses, opportunities, and targets D) Strengths, weaknesses, obligations, and targets E) Strengths, weaknesses, opportunities, and threats

The most appropriate course of action for an international marketer when a strength matches with an opportunity is which of the following? A) Plan to pursue B) Decide to pursue or not C) Monitor D) Plan to fend off threat E) Pursue alternative segments

The most appropriate course of action for an international marketer when a strength matches with a threat is which of the following? A) Plan to pursue B) Decide to pursue or not C) Monitor D) Plan to fend off threat E) Pursue alternative segments

The most appropriate course of action for an international marketer when a weakness matches with an opportunity is which of the following? A) Plan to pursue B) Decide to pursue or not C) Monitor D) Plan to fend off threat E) Pursue alternative segments

The most appropriate course of action for an international marketer when a weakness matches with a threat is which of the following? A) Plan to pursue B) Decide to pursue or not C) Monitor D) Plan to fend off threat E) Pursue alternative segments

When Nokia introduced three separate phones internationally,as discussed in the text,it was pursuing which of the following strategies? A) Plan to pursue B) Decide to pursue or not C) Monitor D) Plan to fend off threat E) Pursue alternative segments

Strategic managers forecast in all of the following areas except: A) Economic conditions B) Sales projections C) Channel relationships D) Changes in technology E) Potential profits

Which of the following sets the framework for the strategic planning process? A) Economic conditions B) Sales projections C) Channel relationships D) Changes in technology E) Positioning changes

Which of the following is a strategic,nonfinancial goal as discussed in the text? A) Sales figures B) Return on investment C) Improve company image D) Increase brand market share E) Overall market penetration

Which structure is a simple structure in which products are simply shipped to customers from the company or through an intermediary? A) Direct exporting B) International division C) Direct functional reporting D) Strategic alliances E) Regional-based organization

Which structure involves a central control department being responsible for international marketing and sales activities and this division is held distinct from domestic marketing activities? A) Direct exporting B) International division C) Direct functional reporting D) Strategic alliances E) Regional-based organization

Which structure allows for the presence of foreign offices,but streamlines reporting duties directly to the domestic marketing manager? A) Direct exporting B) International division C) Direct functional reporting D) Strategic alliances E) Regional-based organization

Which structure allows for flexibility as a group of engineers or financing experts can provide services to various regions? A) Direct exporting B) International division C) Direct functional reporting D) Matrix E) Regional-based organization

Which involves parts of the world being managed separately? A) Direct exporting B) International division C) Direct functional reporting D) Matrix E) Regional-based organization

An international marketer's orientation may be all of the following except: A) Ethnocentric B) Polycentric C) Regiocentric D) Geocentric E) Centrocentric

Which structure would work best when tight control and frequent communication is desired by an international marketer? A) Direct exporting B) International division C) Direct functional reporting D) Matrix E) Regional-based organization

Which of the following becomes especially important when establishing international communication and control systems? A) Segmentation B) Planning C) Technology D) Channel relationships E) Logistics management

Which of the following is not an external factor that influences organizational design decisions? A) International competition B) Company employee morale C) Customer profiles D) Governmental forces E) Distance to international customers

Which of the following is not a component of an international marketing plan? A) Executive summary B) Situational analysis C) Creative brief D) Target market description E) International marketing goals and objectives

Which of the following consists of an analysis of the internal,external,and customer environments? A) Executive summary B) Situational analysis C) Target market description D) International marketing goals and objectives E) Positioning statement

Traditional formal communication channels include all of the following except: A) Direct messages B) Meetings C) Letters D) Memos E) Satellite transmissions

Emerging formal communication channels include all of the following except: A) Websites B) Memos C) Mobile phones D) Intranet E) Satellite transmissions

International marketing control consists of all of the following steps except: A) Restate the standard B) Measure performance as it relates to the standard C) Compare performance to the standard D) Make a decision E) Analyze the environment

Strategic indicators include all of the following except: A) Profitability B) Market share C) Corporate/brand image D) Overall sales E) Levels of success of competitors

Increased standardization may be the result of which of the following,which refers to the growing similarities between customers globally? A) Cultural distinctiveness B) Cultural awareness C) Cultural acceptance D) Cultural convergence E) Cultural transference

Which of the following countries is not included in CIVETS? A) China B) Indonesia C) Vietnam D) Egypt E) Turkey

"EAGLES," as it pertains to emerging markets in international marketing,includes all of the following countries except: A) South Korea B) Brazil C) Egypt D) Turkey E) Argentina

The planning process involves managers developing the goals,strategies,and activities that will best position the firm for success in international marketplace.

Organizing is the process through which management designs the structure of the organization,assigns responsibilities,and ensures effective communication flows throughout the company.

Control in an international marketing environment focuses on measuring progress against what was planned,taking corrective actions when they are needed,and rewarding success.

Two important themes in strategic planning,organizing,and controlling include organizational efficiency and effectiveness.

Effectiveness focuses on conducting international operations in ways that enable the firm to reach its international marketing goals.

Efficiency means conducting international marketing activities without wasting time and resources.

Effectiveness means doing things right.

Efficiency means doing the right things.

Tactical planning focuses on the overall direction of the firm,the development of goals,and the allocation of resources in the pursuit of those goals.

Operational planning focuses on specific marketing activities and programs that support the overall direction set at the strategic level.

An international strategic plan provides the basis for all international marketing activities.

A strategic business unit does not have specific goals or objectives in an international marketing context.

All elements found in a SWOT analysis are in a company's internal environment.

International marketers should use a monitor response to weaknesses that match threats in the environment.

At the strategic level,goals are often expressed in financial terms.

Allocating resources is not part of the strategic planning process.

The mission statement guides the direction of a firm.

The simplest type of organizational structure in international marketing is the matrix organization.

The international division structure is rarely used in international marketing today.

Organizational structure can help mitigate the negative effects of asymmetry.

Asymmetry results from differences in market position,proprietary knowledge,and overall company size.

Region-based organizational structures grow in usage as trade areas continue to grow worldwide.

Ethnocentric organizations prefer to use host-country nationals in their international marketing activities.

A truly global organization requires organizational designs such as the regional or matrix forms of structure.

It is most common that an international organization will begin international marketing operations with a matrix organizational structure.

Organizational structure decisions are affected by the level and intensity of international competition.

Companies desiring to stay close to international customers will often choose the direct functional reporting organizational structure.

Governmental forces can dictate organizational structures.

The marketing plan confirms that the target market will be large enough to support market entry and will lead to the selection of an entry mode.

Evaluation,measurement,and control efforts at the tactical level pertain to the specific goals and objectives identified by the marketing plan.

Formal communication travels through channels that are designated or chosen by organizational leaders.

Informal communication takes place in the form of rumors or gossip.

Metrics are performance measures for international marketing control.

An organization's core competence is the more proficiently performed internal activity that is central to the firm's strategy and competitiveness.

Cultural crossvergence refers to the emergence of a new,global value system as countries become more interconnected.

MIST countries include Mexico,Indonesia,South Korea,and Taiwan.

EAGLES refers to "Emerging and Growth-Leading Economies."

Discuss the aspects of the international strategic planning process including planning,organizing,and controlling and how they impact international marketing programs.

Describe the difference between strategic planning,tactical planning,and operational planning.What types of decisions are made at each level? How do these decisions impact international marketing success?

Discuss the elements of the strategic planning process.What decisions are made within each element? How do these decisions set the foundation for international marketing programs?

Discuss the various organizational structures that are discussed in the text.Which of the structures are the simplest? The most complex?

Discuss the various components of the international marketing plan.What role does a marketing plan play in international marketing success?