Question 1

Which of the following statements would most likely be heard at the functional level of an organization?

Accepted Answer

The statement about buying airtime for the Super Bowl is a specific task or action related to a specific function within the organization, which is advertising or marketing. This indicates a functional level of decision-making, which is concerned with the day-to-day operations and specific tasks related to the business. The other statements are more strategic in nature and involve broader goals or considerations, indicating a higher level of decision-making within the organization.

Question 2

In a large corporation with multiple business units,the marketing department may be called upon to:

Accepted Answer

In a large corporation with multiple business units, the marketing department is likely to be involved in assisting managers at higher levels to assess environmental trends and aid in their strategic planning efforts. This is because marketing professionals have insights into customer behavior, market trends, and competitive forces that can inform strategic decisions across different business units. However, marketing departments would not typically be responsible for allocating financial resources, setting the overall mission of the company, or allocating shareholder dividends. These functions would typically be the responsibility of senior executives in the organization.

Question 3

In a new marketing role,your manager says: "You will be responsible for five SBUs." You give a puzzled look before remembering that SBU stands for:

Accepted Answer

SBU stands for strategic business unit, which is a specific business division or unit within a company that focuses on a particular product or market segment. Therefore, the best choice is A.

Question 4

In the marketing department of Pepsi,the entry-level staff,such as Business Analysts,are responsible for doing most of the organization's work.Their level in the organization is known as?

Accepted Answer

The level of entry-level staff, such as Business Analysts, is typically considered to be in the functional level of the organization. This level is responsible for carrying out the day-to-day activities and functions of the organization and implementing the strategies developed by higher-level managers. The strategic level would involve high-level decision-making and direction-setting for the organization, while the product and business unit levels are typically more focused on specific products or business segments within the organization.

Question 5

The overall strategy for the entire organization is decided at which level in a complex organization.

Accepted Answer

The overall strategy for the entire organization is decided at the corporate level. This level of management is responsible for making decisions that affect the entire organization, such as mergers and acquisitions, major investments, and entering new markets. The board of directors is typically responsible for overseeing and approving the corporate strategy, but the actual development of the strategy is typically done at the corporate level. The functional level is responsible for implementing the strategy, while the tactical level is responsible for executing specific actions to achieve the strategy.

Question 6

Determining the target market and designing marketing programs to reach this target market is a specialized marketing function.This is accomplished by the marketing:

Accepted Answer

Determining the target market and designing marketing programs to reach this target market is a specialized marketing function which is generally carried out by the marketing department. The marketing department is responsible for understanding the needs and preferences of customers, segmenting the market and creating marketing programs that resonate with the target segment. Therefore, option D is the correct choice.

Question 7

Business unit managers at Bell Canada decide on the direction for their residential products and markets every six months.This decision making occurs at which unit level in the organization.

Accepted Answer

The decision-making process for residential products and markets every six months suggests that it is a strategic decision, which falls under the jurisdiction of the strategic business unit level. The strategic business unit (SBU) level is responsible for developing the strategic direction of a specific product or market and making decisions about resource allocation, pricing, market segmentation, and branding. The corporate level usually deals with overall strategy and resource allocation for the entire organization, while the board of directors oversees the performance of the company's management and holds them accountable for achieving strategic objectives. Functional unit level managers are responsible for implementing strategies and tactics in their specific areas of expertise.

Question 8

Specialists from all the functional units who analyze,implement,and control programs to accomplish the corporate and business strategic directions usually serve as members to a:

Accepted Answer

Specialists from various functional units typically collaborate as a team to analyze, implement, and monitor programs that align with the company's strategic goals. While departments, systems, and organizations all play essential roles in achieving these objectives, a team is the best fit for this scenario, as it emphasizes collaboration and a shared goal.

Question 9

For less complex firms with a single business focus,which two organizational levels may merge?

Accepted Answer

The answer of For less complex firms with a single...

Question 10

Craig Conway is CEO of a software design company named PeopleSoft,a company that has automated many human resource functions such as tracking vacation time.Conway operates at the _____ level of his organization.

Accepted Answer

As CEO, Craig Conway operates at the corporate level, which involves overseeing the entire organization and making high-level decisions.

Question 11

Research Development Manager,Marketing Manager,and Audit Manager are specialist roles likely found at which business unit level?

Accepted Answer

These roles are specialized and typically found at the functional level, where specific departments focus on particular areas like research, marketing, and auditing.

Question 12

Sometimes cross-functional teams will have representatives from outside the organization such as:

Accepted Answer

Cross-functional teams often require input and collaboration from external sources such as suppliers and customers to ensure that all stakeholders are taken into account and the team is able to make informed decisions. The other options (B, C, and D) are less likely to be involved in cross-functional teams as they do not necessarily bring the same perspectives or expertise as suppliers and customers.

Question 13

In terms of an organization's vision,Kodak Eastman may have lost business because they:

Accepted Answer

Kodak Eastman defined their business too narrowly, mainly focusing on film production and print services. They failed to recognize the potential of digital photography and did not adapt quickly enough to changing market demands, resulting in a loss of business.

Question 14

The fundamental objective for the Marketing Manager and HR Manager is to:

Accepted Answer

The answer of The fundamental objective for the Marketing Manager...

Question 15

The marketing leadership group at Rogers Wireless that identifies value-creating opportunities is known as the:

Accepted Answer

The strategic business unit level is responsible for identifying value-creating opportunities.

Question 16

Which of the following statements regarding the strategic business unit level is most accurate?

Accepted Answer

The strategic business unit level typically focuses on a specific product or market and therefore has a more specific strategic direction than the broader corporate level. Option A is incorrect as the operational level is the level that works most directly with targeted customers. Option B is incorrect as the overall strategy for the organization is set at the corporate level. Option C may occur in some cases but is not necessarily the norm.

Question 17

Bill McDermott is President and CEO of SAP Americas and Asia Pacific Japan.SAP is a company that sells extremely expensive enterprise resource planning software to large and mid-sized companies.McDermott operates at the __________ level of his organization.

Accepted Answer

Bill McDermott, as President and CEO, operates at the corporate level, which involves overseeing the entire organization and making high-level decisions.

Question 18

In recent years,many large firms have changed the title of the head of marketing from vice president of marketing to

Accepted Answer

The best choice is B, chief marketing officer. This is because it accurately reflects the level of importance and authority that the head of marketing has within the organization. It also distinguishes the role from other executive positions, such as the chief executive officer or chief financial officer. Options A, C, and D are not commonly used titles for the head of marketing and do not accurately reflect the responsibilities and role of the position.

Question 19

John is from the marketing department,Stephen is from the finance department,Jo is from the product department,and Janelle is from the customer service department.Together they are responsible for developing a new product to reach a company performance goal.These individuals are referred to as a(n):

Accepted Answer

A cross-functional team consists of individuals from different functional areas, such as marketing, finance, product development, and customer service, working together to accomplish a common goal, in this case, to develop a new product to reach a company performance goal. Inter-disciplinary teams, matrix teams, and multi-disciplinary teams may also have members from different functional areas, but they may not necessarily work together towards a common goal as in the case of a cross-functional team.

Question 20

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr.Company's Global Innovation Center.Here Wrigley can create new products-a joint effort by some 250 full-time food scientists,researchers,and marketers.The people who work in this center are most likely members of

Accepted Answer

The description of the William Wrigley Jr. Company's Global Innovation Center mentions a joint effort by 250 full-time food scientists, researchers, and marketers. This suggests that they work in cross-functional teams, which typically involve individuals from different departments or areas of expertise working together to achieve a common goal.

Quiz 2: Developing Successful Marketing Strategies