Which of the following is NOT a method marketers can use to reduce perceived risk for consumers?
A)Obtain seals of approval for products.
B)Secure endorsements from influential people.
C)Provide trial usage of the product.
D)Provide minimal usage instructions.

Question

Quizplus · Accepted Answer

Providing minimal or no usage instructions can actually increase perceived risk for consumers by making them feel uncertain about how to use the product and what results to expect. The other three methods listed, obtaining seals of approval, securing endorsements from influential people, and providing trial usage of the product, can all help to reduce perceived risk for consumers.

Which of the Following Is NOT a Method Marketers Can