Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process called:
A)selective retention.
B)selective attention.
C)selective exposure.
D)selective perception.

Question

Quizplus · Accepted Answer

Selective perception is the process by which the human brain filters and organizes information based on personal biases, motivations, and interests. This means that individuals may only pay attention to information that aligns with their beliefs or values, and may ignore or distort information that conflicts with their perceptions. As a result, marketers must be strategic in how they present and communicate their messages in order to overcome these cognitive biases and connect with their target audience.

Because the Average Consumer Operates in a Complex Environment,the Human