In an attempt to sell more soft drinks and popcorn,a theatre owner embedded very brief messages in the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of the message,urged consumers to 'Drink Coke' and to 'Eat Popcorn'.Research showed the messages were largely ineffective.This example suggests that:
A)selective perception overrides advertising messages.
B)selective exposure is difficult for marketers to overcome.
C)subliminal messages may be of limited value to marketers.
D)subliminal perception enables marketers to take advantage of consumers.

Question

Quizplus · Accepted Answer

The example suggests that subliminal messages, such as those embedded in the feature film, may be of limited value to marketers, as research showed they were largely ineffective. This does not necessarily imply that selective perception or selective exposure is the overriding factor, nor does it suggest that subliminal perception enables marketers to take advantage of consumers.

In an Attempt to Sell More Soft Drinks and Popcorn,a