When considering purchasing a new computer,you investigate several social media sites to gather information on products,services,and brands.Which of the following statements is correct?
A)social media does not play a major role in the purchasing decision
B)brands are paying very close attention to what others are saying about them on social media
C)social media often contains incorrect information
D)brands are not concerned about social media reviews

Question

Quizplus · Accepted Answer

Brands are becoming increasingly aware of the impact that social media has on consumer purchasing decisions, and are therefore monitoring and responding to feedback on social media platforms. Consumers often turn to social media for information about products and services, making it an important factor in their decision-making process. While it is true that social media can contain incorrect information, brands are still paying attention to what is being said about them on social media and taking steps to manage their online reputation.

When Considering Purchasing a New Computer,you Investigate Several Social Media