In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands,this is referred to as a(n).
A)problem recognition
B)internal search
C)external search
D)purchase task

Question

Quizplus · Accepted Answer

This is referred to as internal search, as the consumers are searching their own memory for previous experiences with products or brands. Problem recognition refers to the realization of a need or want, external search refers to seeking information from outside sources, and purchase task refers to the actual act of buying the product.

In the Consumer Purchase Decision Process When Consumers Scan Their