When the marketing student who has recently moved out of residence and now shares a house with 4 others,where it is the responsibility of the tenants to mow the large lawn said,"It's really hard for me to mow such a large lawn without a power mower," he was entering which stage of the consumer decision process?
A)problem recognition
B)alternative evaluation
C)information search
D)purchase decision

Question

Quizplus · Accepted Answer

In this stage, the consumer identifies a problem or need that requires a solution. In this case, the need is to mow a large lawn without a power mower.

When the Marketing Student Who Has Recently Moved Out of Residence