Market segmentation is only a means to an end.In economist's terms,it relates supply (_____)to demand (the customer needs).
A)self-regulatory industry standards
B)government regulations
C)the organization's actions
D)strategic objectives

Question

Quizplus · Accepted Answer

Market segmentation is a way for an organization to understand the needs and preferences of different groups of customers, and to tailor their marketing strategies and product offerings accordingly. The ultimate goal of this process is to increase sales and profitability by meeting customer needs more effectively. Therefore, market segmentation relates to the organization's actions, which are geared towards supplying products and services that customers want and need. Self-regulatory industry standards and government regulations may impact how an organization operates but they are not directly related to supply and demand, whereas strategic objectives may include market segmentation as a tactic but are not synonymous with it.

Market Segmentation Is Only a Means to an End