Henry Ford developed his Model T,a car he felt would satisfy the needs of everyone.Ford said,"They can have it in any colour,as long as it's black." His strategy was simple: focus in the economies of scale created by mass production.Ford's strategy was also known as a:
A)segmented strategy.
B)mass marketing strategy.
C)niche marketing strategy.
D)focused marketing strategy.

Question

Quizplus · Accepted Answer

Henry Ford's strategy of focusing on mass production and producing a car for everyone is known as a mass marketing strategy. The quote "They can have it in any colour, as long as it's black" reflects the simplicity of the strategy, which is to produce a standardized product that appeals to a large market segment.

Henry Ford Developed His Model T,a Car He Felt Would