Whirlpool aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marketing material.This process is referred to as:
A)Diversification
B)Divestment
C)Market segmentation
D)Market augmentation

Question

Quizplus · Accepted Answer

The process described is market segmentation, which involves dividing a larger market into smaller groups of consumers with similar needs or characteristics. In this case, Whirlpool is segmenting the market based on customers who are interested in a low-cost washing machine and respond positively to mail-out marketing material.

Whirlpool Aggregates Prospective Customers Who Are All Interested in a Low-Cost