If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space never made.What is this type of payment called?
A) a dropout charge
B) a loser fee
C) a failure fee
D) a retailer spiff
Correct Answer:
Verified
Q180: Imagine you work for a production company
Q181: The market testing stage of the new-product
Q182: Parallel development is the simultaneous development of
Q183: In the new-product process,the stage at which
Q184: Simulated test markets are the same as:
A)market
Q186: A new beverage by Snapple is currently
Q187: Loblaws required that Birds Eye pay $15,000
Q188: Heinz paid $1M to Sobeys and Metro
Q189: Which of the products listed below would
Q190: Some companies are using neuromarketing techniques to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents