In the new-product process,the stage at which the product is positioned and launched in full-scale production and sales is called:
A)commercialization.
B)screening and evaluation.
C)business analysis.
D)development.

Question

Quizplus · Accepted Answer

Commercialization is the stage in the new-product process where the product is positioned and launched in full-scale production and sales. Screening and Evaluation is the stage where ideas for new products are evaluated and selected for development. Business analysis is the stage where the feasibility and profitability of the product are assessed. Development is the stage where the product is designed, developed, and tested.

In the New-Product Process,the Stage at Which the Product Is