Some companies are using neuromarketing techniques to preview several versions of commercials to a group of customers,to understand which ones are most effective.The use of this technique would be commonly found in which stage?
A)commercialization
B)screening and evaluation
C)market testing
D)development

Question

Quizplus · Accepted Answer

The use of neuromarketing techniques to preview several versions of commercials to a group of customers to understand which ones are most effective would be commonly found in the market testing stage, where the company tests the product or marketing strategy in a small, controlled market to determine its effectiveness.

Some Companies Are Using Neuromarketing Techniques to Preview Several Versions