Because of the time,cost,and confidentiality problems of test markets,manufacturers often turn to:
A)simulated test markets
B)trial idea generation
C)screening and evaluation
D)synthetic consumer research

Question

Quizplus · Accepted Answer

Simulated test markets provide an alternative to traditional test markets by using computer simulations or surveys to simulate real-world conditions. This method is less time-consuming and expensive than traditional test markets and can provide valuable data on consumer behavior and market potential.

Because of the Time,cost,and Confidentiality Problems of Test Markets,manufacturers Often