Test marketing is:
A)almost always done, especially for consumer services.
B)not usually done with services, expensive consumer products, or costly industrial products.
C)almost always done for new consumer products, including more expensive ones.
D)not usually done with most products because of the time and expense involve

Question

Quizplus · Accepted Answer

Test marketing is typically not done with services, expensive consumer products, or costly industrial products due to the high costs and risks involved. It is more commonly used for new consumer products, but not always necessary for every product.

Test Marketing Is