Which of the following is NOT a common reason for new-product failures?
A)poor execution of the marketing mix
B)market was too biased
C)poor product quality
D)too little market attractiveness

Question

Quizplus · Accepted Answer

While market bias can certainly affect a new product's success, it is not a commonly cited reason for failure. On the other hand, poor execution of the marketing mix, poor product quality, and too little market attractiveness are all common reasons why new products may fail.

Which of the Following Is NOT a Common Reason for New-Product