Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.FedEx Office offering high-speed Internet access at its locations for its customers would be an example of:
A)supplementary-service innovations
B)process-line extensions
C)service-line extensions
D)major service innovations

Question

Quizplus · Accepted Answer

FedEx Office offering high-speed Internet access is an enhancement to existing services, making it a supplementary-service innovation.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service