Including lead users in your new-product development strategy can be advantageous because it can lead to:
A)higher rates of product success
B)higher price of product offered
C)higher manufacturing efficacy
D)better use of Six Sigma

Question

Quizplus · Accepted Answer

Including lead users in new-product development can result in higher rates of success because they are often early adopters who have unique insights into the product needs and preferences of the market. They can provide valuable feedback and ideas that can help to enhance the product's performance, features, and customer appeal.

B, C, and D are incorrect choices because there is no direct correlation between including lead users and higher product pricing, manufacturing efficacy, or Six Sigma implementation. While these may be important factors for product development success, involving lead users specifically aims at gaining insights from passionate, extreme users of the product.

Including Lead Users in Your New-Product Development Strategy Can Be