Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.CNNs 24/7 global news service and eBay's online auction services would be examples of:
A)style changes
B)process-line extensions
C)service-line extensions
D)major service innovations

Question

Quizplus · Accepted Answer

CNN's 24/7 global news service and eBay's online auction services are major service innovations as they involve significant changes to the way services are offered, delivered, and experienced by customers. They represent a significant departure from existing service offerings and require significant investment and resources to develop and launch.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service