Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Serving customers quicker would be an example of:
A)supplementary-service innovations
B)basic service improvement
C)service-line extensions
D)major service innovations

Question

Quizplus · Accepted Answer

Serving customers quicker would be considered a basic service improvement, as it is an incremental change to an existing service rather than a completely new or innovative service. Supplementary service innovations refer to adding additional services to enhance the original service, such as providing a complementary beverage with a haircut. Service-line extensions refer to expanding a current service offering to include new variations of the service, such as adding a new flavor to a restaurant's menu. Major service innovations involve creating entirely new services that did not previously exist, such as the emergence of ride-sharing services like Uber and Lyft.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service