Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Many Canadian banks offering telephone or Internet banking would be example of:
A)style changes
B)process-line extensions
C)service-line extensions
D)major service innovations

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The Answer of Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Many Canadian banks offering telephone or Internet banking would be example of:
A)style changes
B)process-line extensions
C)service-line extensions
D)major service innovations

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service