Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.A hospital that adds valet parking when you visit a family member who is being treated there would be an example of:
A)supplementary-service innovations
B)process-line extensions
C)service-line extensions
D)major service innovations

Question

Quizplus · Accepted Answer

Supplementary-service innovations are those that enhance or add value to the core service being offered, such as adding valet parking to a hospital visit. This is a relatively minor change to the overall service and does not represent a major innovation or a significant expansion of the service line. Process-line extensions and service-line extensions both involve adding new services or capabilities to the organization, but they are typically more significant than a supplementary-service innovation. Major service innovations are those that represent a fundamental shift in the organization's service offerings or business model, and typically require significant resources and investment to implement.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service