When there is a chasm between the early adopters and the early majority is a firm's product diffusion curve
A) the firm must reduce its production capacity.
B) the firm focuses on improving its efficiency to target the mass market.
C) the early majority market is saturated.
D) the product requires additional R&D.

Question

Quizplus · Accepted Answer

When there is a chasm between the early adopters and the early majority, it means that the product is struggling to gain widespread adoption. In such cases, the firm can focus on improving its efficiency to target the mass market. This can involve tweaking the product design and marketing strategy to appeal to a larger audience. The other options - reducing production capacity, saturation of the early majority market, and additional R&D - are not necessarily appropriate responses to this situation.

When There Is a Chasm Between the Early Adopters and the Early