After completing the first draft of a textbook manuscript on Data Mining of Information,McGraw-Hill asked leading university professors to review the book and give feedback.The publisher was not only finding ways to improve the book,but also pre-marketing it to
A) known opinion leaders.
B) partners.
C) students through an intermediary.
D) allies.

Question

Quizplus · Accepted Answer

McGraw-Hill asked leading university professors to review the book and give feedback, indicating that they were seeking feedback from known opinion leaders. This suggests that the publisher was both looking to improve the book and gain support from influential individuals in the field.

After Completing the First Draft of a Textbook Manuscript on Data